'Dear Inside AdWords...' - a couple of follow-ups

In my personal opinion, the best part of 'Dear Inside AdWords...' is having the opportunity to engage readers and advertisers to share their AdWords tips and to let us know when we’re not providing enough information. In the past, we've provided some solutions to your questions, and today, I've gathered a couple of follow-up emails that we've received in response to our posts.

Regarding your answer to Brandon H.'s question on searching for URLs that did not contain specific terms: you actually can do this, using the Find and Edit Ad Text Tool. If you go to Tools > Find and Edit Ad Text, check "Destination URL", choose "does not contain" in the drop-down menu, input in the box the tracking code, and then choose "Just show me these ads", you'll get all the ads that do not contain that term. -- Assaf G.

Nice catch, Assaf. Thanks for sharing that tip!

One of your posts mentioned that the 'served percentage' is located under the ad statistics in each Ad Group. I can't seem to find it. Can you point me in the right direction? -- Nelson W.

With pleasure! There are two potential places where the served percentage will be displayed. Log in to your AdWords account, and go to the Ad Group of your choice. If your Ad Group contains only one ad, the served percentage will be shown to the right of the ad text as "Served - X %" under the number of clicks, CTR, and CPC information. If you have more than one ad in your Ad Group, click the "View all below" link to the right of the first ad (see first screenshot below), and you'll be taken to the bottom of the same page. Under each of the ads, you'll see the same "Served - X %" figure (see second screenshot below).

(Clicking on the "View all below" link, takes you to the bottom of the page where you'll see stats for all of your ads.)

Thanks again to Assaf and Nelson for writing in to share their insight and ask for clarification. We'd love to be all-knowing, but sometimes we need a little prodding from you in order to provide all the information you may need.

Posted by Vivian, Inside AdWords crew