Getting the Reports You Want

Today's tip comes from Tolu T., an AdWords specialist:

Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother's Day promotion? The 'custom report' feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about it here.

Posted by Jon, Inside AdWords crew

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Tell Us What You Think

It's been two weeks since our first blog post, and during this time, we've been trying to answer some of the common advertiser questions that we hear. Hopefully, we've provided some tips that you've found useful. Now that we're warmed up, we want to broaden the scope a bit and dive into more advanced topics and issues such as the AdWords API, how to get the most out of conversion tracking, and tools that will help you make changes across all your campaigns.

Before we get too carried away with our own ideas, we'd like to pause for a moment to ask for your feedback. Tell us what you like or don't like about the blog, as well as any suggestions for what you would like to see here in the future. (We promise we won't get mad if you don't like something you've seen, so be honest!) We may not get to respond to each of you personally, but we'll definitely take all your feedback to heart.

Thanks for visiting! And for our readers in the US, have a great long weekend!

Posted by Jon, Inside AdWords crew

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Give Better Direction

Here's a tip from Matthew H., an AdWords specialist:

Sometimes it's better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for "blue suede shoes" and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to higher conversion rates, and could allow you to get more value from your clicks. Read more about it here.

Posted by Jon, Inside AdWords crew

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You’ll never have to come here again…

Now you can get all Inside AdWords posts in your email inbox as soon as they appear online.

Subscribe below to our mailing list (powered by Google Groups) to receive posts via email.



If at any time you'd like to unsubscribe or change your membership options, just click here.

This is probably a good time for us to mention that we have an ATOM feed for this blog as well. If you'd like to learn more about ATOM, hear about what our friends at Blogger have to say.

Posted by Andrew, Inside AdWords crew

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What in the World is an Impr?

As I've worked with advertisers over the years, I've found that I especially enjoy helping new advertisers get up-to-speed with AdWords. Quite a few turn out to be not only new to AdWords, but new to online advertising in general, and they're often unfamiliar with the lingo. Here are some resources I often recommend:

* First, we have the essentials for those wondering "What basic terminology should I know?"

* Of course, there's the ever-popular AdWords Glossary

* And lastly, I find myself frequently directing advertisers to the searchable Help Center, where they can get answers to questions such as "What is an Impr?"

If you're new to AdWords, I hope this helps you - and I wish you every success!

Posted by Blake, Inside AdWords crew

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Reviewed and Approved!

Recently we've seen quite a few emails from advertisers wondering how and why their ads were disapproved - and even more importantly - how this can be avoided in the future. Good questions!

The short story is that new and edited ads are reviewed after you submit them in order to ensure that they comply with the AdWords Editorial Guidelines.

It probably goes without saying that it's a good thing to have your ads approved the very first time you submit them; it saves you time and energy, and puts your ads in front of your potential customers without interruption.

Perhaps the best way to ensure that your ads will be approved the first time is to simply be familiar with the Editorial Guidelines before writing your ads. After all, these are the standards that your ads must meet, so it just makes sense!

You'll be happy you spent the time familiarizing yourself with these guidelines when your ads sail right through review!

And by the way, if any of your ads are disapproved, you can always use the Disapproved Ads Tool to find out when and why they were disapproved and edit them for re-review.

Posted by Blake, Inside AdWords crew

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AdWords Update - 5/20/05

Another regular feature of this blog is, of course, keeping you up to date with all the changes being made to AdWords. Here are a couple of features we launched this week:

• My Client Center dashboard enhancements
• Account Performance Suggestions email preferences

My Client Center dashboard enhancements
We've made some updates to the My Client Center dashboard so you can now easily sort accounts by start or end date, view daily budgets for online accounts, view yesterday's account spend (in addition to this month, or the last 7, 30, or 90 days), and find out when client accounts were linked to My Client Center.

Account Performance Suggestions email preferences
You can now change your preference for receiving account performance suggestions emails in the User Preferences section of the "My Account" tab.

Posted by Vivian, Inside AdWords crew

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Well, the "send us an email" link seems to be working!

We've gotten a few emails asking for a clarification of our previous post, and we're happy to oblige:

Please rest assured that your account will continue to run as normal during the short downtime. Your ads will continue to appear, and statistics will be compiled as normal. It's business as usual, except that you won't be able to access your account for that short period of time.

If you're completely at a loss for things to do during that time, may we suggest a new movie? We've been hearing a lot about the latest Star Wars!

Posted by Blake, Inside AdWords crew

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Plan Ahead

Straight from our tech team:

On May 20, 2005, the AdWords system will be unavailable from approximately 9 p.m. to 9:45 p.m. PDT (US) due to system maintenance. We apologize for any inconvenience.

Posted by Jon, Inside AdWords crew

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A *Bold* New World

On this blog, we'll be showcasing tips from the AdWords team. Our first one is from Emel, an AdWords Specialist:

If your ad text includes a term from your keyword list, that term will appear in bold text when that word is in a user's search. This can help improve the clickthrough rate of your ad, as its relevance is highlighted to the user. So the next time you're writing a new ad, boldly experiment with using a keyword in the copy or title. Want more details? Take a look here.

Posted by Andrew, Inside AdWords crew

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So we heard this blogging thing is going to be huge...

Recently, we were putting the finishing touches on some really cool new features for AdWords, and our conversation turned to a common theme: We’re really proud of AdWords because we know it can help people worldwide advertise successfully, but we wish we had a better place to tell you about it. Lucky for us, the Blogger team works down the hall.

So, with that… Welcome to Inside AdWords!

Here’s what you’ll find when you visit adwords.blogspot.com…
- Updates on enhancements we've made to the system
- Thoughts on things that advertisers have been asking about
- Tips on getting the most from AdWords
- Details on tools we think you'll find useful
- Links to articles you might find interesting

That’s it. We’ll try and post every few days, and hope that you'll come back often.

And if you have suggestions for this site, send them to inside-adwords@google.com.

Posted by Andrew, Blake, Vivian, and Jon. The Inside AdWords crew.

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