AdWords success in 25 words or less

Long ago, in the misty past, someone challenged me to sum up how to be successful with AdWords in 25 words or less. My best effort at the time is shown below, and I think it still serves as a pretty good summary.

However, I'm betting that one of our readers might do an even better job, so I invite you to put my version to shame. Send us your best effort, and sometime soon we'll publish the top results.

I can't wait to see what you all come up with! In the meantime, here's mine:

• Targeted Ad Groups!
• Specific keywords describing your products
• Ads about same thing as the keywords
• Send user to a highly related page on your site

Posted by Blake, Inside AdWords crew