Template Center now available

As part of our ongoing effort to improve your AdWords experience, we've launched the AdWords Template Center.

Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts. Advertisers with these linked accounts can quickly and easily view and select campaign templates from their Template Library, then customize them to run their own AdWords campaigns. The MCC account manager can also create policies to restrict the use of certain keywords as well as to restrict or require certain text for ad copy in each campaign template.

Template Center is especially useful for distributed marketing organizations (like franchises) that want to help less savvy or time-constrained marketing partners quickly build out their AdWords accounts and start running high-quality AdWords campaigns. It also helps ensure that marketing partners follow brand and messaging guidelines when marketing products or services through their AdWords campaigns by creating policies for keywords and ad text. The Template Center can also benefit agencies and SEMs that want to share campaign best practices with their clients.

If you are interested in learning more about Template Center, please visit the Template Center section of the AdWords Help Center.

Posted by Trevor, Inside AdWords crew