New options and a new look for location targeting

As you might already know, AdWords offers a feature called location targeting that lets you specify where in the world you want Google to show your ads. You can target countries, cities, regions, or any other geographic area you'd like.

If you use the AdWords Standard Edition, you'll notice a new version of location targeting. We've added a new interactive map so you can see all the locations you've selected. We've also added more flexible targeting options that cater to your unique advertising needs. For example, let's say you run an online store, and you ship to all of the United States except Hawaii and Alaska. With these new targeting options, you can target your campaign to the U.S. and exclude those two states. Or, you might run campaigns that are relevant to markets across the United States and a few cities in Europe -- now you can target all of those locations in one single campaign.

If you'd like to learn more about the new location targeting features, please visit the location targeting section of our help center.

Posted by Heather, Inside AdWords crew