New: Technology Business to Business Newsletter

Several weeks ago, Jennie C. from the AdWords Retail team introduced the Retail Knowledge Center and mentioned our efforts to provide industry-specific information to AdWords advertisers. Today, we've asked Megan U. from the Technology Business to Business (Tech BtoB) team, to tell us about another resource for industry specific advice:

We'd like to invite advertisers to read the new quarterly AdWords Technology Business to Business Newsletter. The inaugural issue features a number of optimization tips tailored to the Tech BtoB industry, including improving your keyword lists, getting the right traffic to your site, building the best landing pages, and making the most of the Google content network. This issue also includes a brief introduction to Google Apps, our hosted services for communication and collaboration. Future editions of the newsletter will include more optimization tips, industry trends, and suggestions for Tech BtoB advertisers.

If you're interested in having newsletters delivered straight to your inbox, please let us know by editing your notifications preferences within your AdWords account. Here's how:

1. Login to your account.
   
2. Select the My Account tab.
   
3. Select Account Preferences.
   
4. On the left-hand side you'll see the Language and Notifications Preferences; click edit to set your preferences.
   
5. Check the box for Newsletters.

Also, please let us know if you have any feedback about the newsletter. We'll make sure to pass your thoughts along to the Tech BtoB team.

Posted by Trevor, Inside AdWords crew