Focus on feedback

Every week the Inside AdWords crew get together to plan out our posts for the coming week and discuss other blog-related business. Sometimes, after that's done, we kick back and get a little philosophical -- even brainstorming on occasion about the future of the blog. When we do this, one theme invariably comes up, which is the value of feedback. Specifically, feedback from you, our readers and advertisers.

In our most recent meeting we agreed that it's time to get even more serious about your feedback. We'd like to earn more feedback from you by doing more with the feedback we get. Here's our plan:

• You may notice us asking for your feedback more often. This would include feedback about the Inside AdWords blog, as well as feedback regarding the AdWords program itself.
  
  
• We'll post responses to your questions and comments in this blog more often -- focusing on those of general interest, rather than particular questions about individual accounts.
  
  
• Lastly, we'll make sure that your feedback about the AdWords program is heard by the right people within Google: each week, we'll include a number of your verbatim comments (minus any personally identifiable information regarding advertiser and account) in an internal Advertiser Feedback Report. It may be of interest to know that this report, which collects advertiser feedback from a variety of sources, has been compiled for the last 198 weeks, and is sent to more than a thousand folks within Google who have requested to receive it. In the past, comments from our readers have certainly been included in this report -- but starting next week we'll be including them in a more formal way, in a new Inside AdWords section.

So, please keep your feedback coming. By doing so, you'll be helping Inside AdWords become a more useful resource, while also helping the AdWords program become even more finely tuned to your needs.

Thanks in advance!

Posted by Blake, Inside AdWords crew