Track search and content clicks separately

Do you use third party tracking software or have access to your weblogs? If so, you may have wondered if you can track your search and content clicks separately using Google AdWords. Well, we're happy to report that it's as easy as creating unique Destination URLs for your keywords or ad text using ValueTrack. This parameter allows you to distinguish the clicks that you receive from search and content sites in the Google Network for both your keyword-targeted and site-targeted campaigns.

To use this feature, you'll need to add the ValueTrack parameter to your URLs. For example, if your URL is www.yoursiteinfo.com, you can use the following parameter for your Destination URL: www.yoursiteinfo.com?type={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}. (Just a reminder: we'll review any change you make to your URLs -- so your ads will stop showing across the Google Network for a short period of time until they've been reviewed and approved.)

When using this code, your third party tracking will be able to identify how many of your visitors enter your site via your Google AdWords ad. More importantly, a click on your AdWords ad from Google or a search partner would appear in your weblogs as the following: www.yoursiteinfo.com?type=GoogleAdWordsSearch. A click from one of our content partners would appear as the following: www.yoursiteinfo.com?type=GoogleAdWordsContent.

Using this feature is a great way for you to better monitor your performance and ROI across the Google Network, and we hope you'll to give it a try.

Posted by Sarah, Inside AdWords crew