‘Dear Inside AdWords…’ - Questions from other folks

As you can imagine, we get a lot of questions daily from advertisers like you. While some of these questions are sent right into the Inside AdWords mailbox, the majority go to our AdWords Support Team. Since many of the questions may be relevant to all of you as well, I thought it’d be nice to share some of the common questions (and answers!) being sent to our other inboxes. (Note: names have been excluded since these advertisers did not send their questions directly to Inside AdWords.)

We’re closing out our books for 2005, and our accountant has asked us for invoices and receipts for our AdWords spending. How can I get them?

Receipts and invoices for your AdWords payments and charges are available for printing directly in your AdWords account. To print a receipt or invoice, simply login to your AdWords account and click the “My Account” tab to view your billing summary. (You can then choose to change the date ranges if you are looking for a specific time period such as January through December 2005.) For receipts, click the “Payment received” link for any given payment, and then click “Printable receipt” – your receipt will then pop up in a new window for you to print at your convenience. To print invoices for your records, just click on the invoice number for any line item.

Occasionally, I get emails from AdWords describing new product changes and policy updates but I always misplace them. Do you have an archive of these emails?

Other than account notification emails, we try to minimize the amount of additional email we send to our advertisers since we know your time is valuable. To this end, we usually send out product or policy updates via email only when they absolutely impact your account, or provide a significant benefit to you. These emails can be found in the Google AdWords News Archive located here. Bookmark this page and you’ll be sure to never misplace these updates. For more information about new product changes, you might want to consider bookmarking this blog or subscribing to receive posts by email as well.

I keep hearing about an AdWords Learning Center. What is it, and how can I use it to my advantage?

The AdWords Learning Center is an online resource that teaches you the in’s and out’s of AdWords. Available in both multimedia and text-only formats, the Learning Center contains individual modules covering everything from how to set up an account to optimization tips. As an advertiser, you can use the Learning Center to learn more about tools and features you may be less familiar with, or to brush up on specific AdWords concepts such as keyword matching options, or local targeting. If you’re feeling inspired, you can even take the mini quizzes at the end of each module to see just how much you’ve learned! By the way, you can always find a link to the Learning Center from the AdWords Help Center main page, in the "About AdWords" section at the top.

That’s all for now, folks. Keep sending your questions our way, and who knows—maybe you’ll see yours answered next time.

Posted by Vivian, Inside AdWords crew