AdWords success in 25 words or less -- Part 3

The story so far: back in October we invited our readers to summarize AdWords success in 25 words or less. We got quite a number of responses and published a few of them later that same month.

Today we have our latest installment, which starts out with a witty observation from Richard R., who writes:

Just realized that the whole notion of writing ads that are 25-35 characters is a new form of Haiku! Dare I say it?: Google-ku!

Here are 25 words from James F.:

Understanding what the searcher is looking for and giving it to them in the most efficient way from keyword selection through to landing page content.

And an efficient 20 words, submitted by Randy M.:

Focus on converting clicks into sales via a great landing page. Track your conversion rate by ad copy and keyword.

And lastly (for today at least), six key points in 24 words, sent to us by Lisa H.:

1. Relative keywords for your site
2. Specific keywords -- not general ones
3. Landing page with keyword item
4. Good positioning of ads
5. Relevant negative keywords
6. Measure results

Feeling inspired? Send us your 25 words or less, and we may publish your tips for success in a future post.

Posted by Blake, Inside AdWords crew