As I've worked with advertisers over the years, I've found that I especially enjoy helping new advertisers get up-to-speed with AdWords. Quite a few turn out to be not only new to AdWords, but new to online advertising in general, and they're often unfamiliar with the lingo. Here are some resources I often recommend:
* First, we have the essentials for those wondering "What basic terminology should I know?"
* Of course, there's the ever-popular AdWords Glossary
* And lastly, I find myself frequently directing advertisers to the searchable Help Center, where they can get answers to questions such as "What is an Impr?"
If you're new to AdWords, I hope this helps you - and I wish you every success!
Tuesday, 24 May 2005
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