Recently we've seen quite a few emails from advertisers wondering how and why their ads were disapproved - and even more importantly - how this can be avoided in the future. Good questions!
The short story is that new and edited ads are reviewed after you submit them in order to ensure that they comply with the AdWords Editorial Guidelines.
It probably goes without saying that it's a good thing to have your ads approved the very first time you submit them; it saves you time and energy, and puts your ads in front of your potential customers without interruption.
Perhaps the best way to ensure that your ads will be approved the first time is to simply be familiar with the Editorial Guidelines before writing your ads. After all, these are the standards that your ads must meet, so it just makes sense!
You'll be happy you spent the time familiarizing yourself with these guidelines when your ads sail right through review!
And by the way, if any of your ads are disapproved, you can always use the Disapproved Ads Tool to find out when and why they were disapproved and edit them for re-review.
Monday, 23 May 2005
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