New Website Optimizer Strategy and Tips

Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we'd like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom Leung, Product Manager on Website Optimizer, speak about these latest updates.

The Website Optimizer team has put together a new testing strategy called Time on page as a conversion goal. This strategy outlines how to set your conversion goal as a specific amount of time a visitor spends on your site. For example, if you want to test whether visitors to your site are watching a 30 second video in its entirety, Website Optimizer can accomplish this by recording each time a visitor spends 30 seconds on that page as a conversion. Full instructions on implementing this strategy and others are available on the Testing Guides and Strategies page.

If you'd like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here.

We hope you'll find this material helpful. If you are looking for other creative ways to improve conversions with Website Optimizer, check out the Website Optimizer Help Center.

Posted by Trevor, Inside AdWords crew