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Monday, 11 June 2007

Complimentary campaign optimizations -- round two

Posted on 18:50 by Unknown
A few months back, we told you about an opportunity to request a complimentary campaign optimization from our team of optimization specialists. Many of you took us up on this offer, and we've been pretty busy between then and now. We've since worked through your requests, and are ready for more.

If you're interested in having an expert optimizer work on one of your campaigns, simply fill out this request form telling us about your business and advertising goals, and we'll send you our suggestions within 10 business days. As we mentioned in April, our team will review your website, campaign structure, ad text, and keywords -- then contact you with customized recommendations to help you reach your goals. Once you receive these recommendations, you'll have complete control over which ones to implement.

And, as we also said back in April, our Optimization team thrives on challenge -- so don't hesitate to give us your most problematic campaigns!

By the way, if you had us work on an optimization for one of your campaigns as a result of our previous post, you may certainly submit a different campaign now. To set reasonable expectations, however, please note that (depending on the volume of requests we receive) we may move our 'repeat customers' towards the end of the queue. Also, this service is currently available for advertisers in the U.S., Canada, and the U.K.

To those who have wondered why we are doing this, it's pretty straightforward: we often get requests via email and phone for help with keywords and ad text, so we've decided to take the hint and be more proactive. And, of course, it is to everyone's advantage to have AdWords ads performing well.

Bonus Tip: Is your business seasonal? If so, let us know and we can help provide suggestions for summer barbecues, back-to-school, or whatever occasion is most important to your business - although it may now be a bit too late for Father's Day campaigns. Sorry dad!

Posted by Blake, Inside AdWords crew
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