Get your products into our search results with Google Base

As an AdWords advertiser, we know that you're interested in increasing the amount of traffic to your site. In the past, we've let you know about Sitemaps to make your site more crawler-friendly for our search results. Now, with Google Base, there's another way to make your products or services searchable on Google. Here's Alison from the Google Base team with the details:

Your site may already be included in our crawl index, but we want to ensure that you also know how you can supplement these results with Google Base - you can submit the products or services that you offer directly to Google Base making them eligible to show on Google.com when a user searches on a relevant query.

Google Base allows you to easily submit all types of online and offline information; whether it's a large selection of shoes that you sell online or information about your consulting service, we'll make it easier for people to find it on Google. If your product or service isn't online yet, we can help you put it there -- for free.

For example, let's say you use AdWords to advertise your job search service. With Google Base, you can include specific information about job offers like title, job description, location and salary and we'll display them in relevant search results on Google, helping you to increase awareness about your service. The more details you include about the information you want to share, the greater the likelihood it will be found by those looking for exactly what you have to offer.

If you're ready to submit information to Google Base, there are currently three ways to do so: you can upload individual items manually via a web form, submit multiple items through a bulk upload, or use our just-released API.

No matter how you choose to submit your info, we hope you'll find this to be a worthwhile addition to the targeted traffic you are already getting from your AdWords campaigns.

Posted by Sarah, Inside AdWords crew