View your Ad Group stats in tabs

Have you noticed that the Ad Group page looks a little different these days? Here's Jon D. from the Campaign Management team to give you more info on the new 'tabbed' look:

We've redesigned the Ad Group page to display more important account information and present it in a way that's easy to find and understand. None of your account statistics from the past or present will change because of this new feature, but we hope you'll find your stats easier to read.

So, what have we changed? Your account statistic tables are now presented on separate tabs, which can be found along the upper right edge of the table. You can now view your statistics on the following tabs:

Summary – Displays the performance totals for your Ad Group.

Keywords – Shows you how individual keywords are performing, and allows you to add new keywords or edit existing ones (appears only in campaigns with keyword-targeted ads).

Sites – Shows you how your ad is performing on individual sites you have selected. You can add new sites or change your bid for existing ones (appears only in campaigns with site-targeted ads; not shown above).

Ad Variations (New!) – Displays performance statistics for all of the ads that you have created. You can add, edit or delete ads here. (This very useful information has been added as a result of frequent advertiser requests. Keep that feedback coming!)

And if you’d rather see all of your stats at once, all you have to do is click the 'View all tabs at once' link below the display table.

As always, you'll find more information about the new tabs on the Ad Group page in the AdWords Help Center.

Posted by Sarah & Vivian, Inside AdWords crew