Use Google Video to showcase your products

Recently, we had the chance to catch up with one of the original Inside AdWords bloggers, Jon, to learn more about his new role on the Google Video team. After reminiscing about the old days as part of the Inside AdWords crew, he shared his insights on how Video can also benefit advertisers:

After spending a year learning the ins and outs of AdWords, even though I now work on Video, I often see things from the advertiser perspective. I always loved reading stories from advertisers who had used AdWords to help their businesses become more successful. The surprising thing about Video has been that we get the same type of letters. So here are some things that people have done on Video to help their businesses become successful.

For advertisers with video content, Google Video is a great way to expand your reach into an entirely new segment of the online community. If you have commercials or demos of your product that you'd like the world to see, you can upload your videos now (for free!). As with all things Google, you'll be able to monitor your stats, which are fully broken out for you within your Video account. That way, you can see the results and know exactly how many times a specific piece of content was watched. And, if you really want to improve coverage, you also have the option of embedding the streaming videos on your site, with no download required for your users -- you just copy the 'put on site' code.

If you're selling videos on your site, you can use streaming to provide users with a preview. Use the power of motion -- add an embedded live demo -- to sell a product that words and pictures can't describe. Or, share that funny branding video with the world by placing it in our index. The opportunities are out there; as always, let us know what your experiences are, so we can continue to make Google Video even more useful to you.

Posted by Sarah, Inside AdWords crew