I wish you would have more descriptive subject lines. I file most of your bloggings in an email file...and sometimes go back to them. "Now, where is that note on how to advertise on selected content match sites only?" I ask myself but the titles of the email says things like "Advertise smarter" or "Because you don't want Hallowee..." Notice how that last one got cut off, which is typical, since most of your email already has [Inside AdWords] taking up valuable subject line real estate. Nuf said. - Robbin
Robbin, both of your points are well taken. We'll focus on creating short, descriptive titles that'll also catch the attention of our readers. We love a challenge!
As an aside, if a truly powerful search function within your email account would interest you, we just happen to know of an email program you might want to consider. (Oh, and don't forget that you can search right here on Inside AdWords by using the search box over on the top right.)
Our next email is from Cheri T., who writes:
Okay, I'm new at this, but I'm finding these explanations rather mystifying. I have to click on all these words, read more mystifying stuff. How about walking us through an EXAMPLE or two of what you mean? That would really help.
We'll definitely keep in mind that examples would prove useful. It's worth mentioning that we've also heard that some of our posts are "too basic," which just confirms for us that our readers include advertisers at every experience level. Examples are a good idea for everyone, though, so thanks for the suggestion.
Finally, we'll hear from two readers who are clearly on the same wave length:
How about some case studies? - Ted F.
I suggest...you use examples of different small businesses in a “narrative” to show your customers how your service, the Internet and related can be used relative to improving their marketing... - Wayne C.
Ted and Wayne, we think case studies and real-world examples are a great idea, and we'll plan to include more of them in the future.
That's about it for now. By the way, there's still time for you to influence the future of the Inside AdWords blog. How? Well, tell us what you'd like to see!
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