Because you don't want Halloween ads in November...

It's hard to believe, but the beginning of the holiday season is right around the corner, and you don't want to get caught without ads for your spooky ghost candles or turkey basters. So, we're encouraging you to plan ahead. Yes, it's early, but now's the time to come up with a schedule for your seasonal advertisements and to start putting it into place.

As part of the process of creating a new campaign, you can set the campaign start date for a time in the future. It's located in the 'Set pricing' section, right under your daily budget setting. Setting your start date ensures that if your shipment of pilgrim plates doesn't arrive until October 15, you can start your campaign on that date.

As we mentioned in our blog way back in July, you can also set a specific end date for each of your campaigns on the Edit Campaign Settings page. This allows you to stop your ads for spooky ghost candles from running at midnight on the day of your choice, without your having to remember to do it. If your campaigns work out so well this year that you'd like to implement them again next year, you can easily resume your campaign when you're ready, and then simply set a new end date in the future.

Posted by Sarah, Inside AdWords Crew