Targeting in a whole new way

Today, we introduced Site Targeting. Here are the details from Bismarck on the Product team:

AdWords text ads can be incredibly effective, but we're constantly searching for ways to make them better, both for users and for you. We're pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here's what you can now do with AdWords:

Target Sites (Not just Keywords)
Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.

Get Creative
Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.

Make an Impression
Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.

The effect of all these features is clear: we're giving you more control over your campaigns and allowing you to do more with AdWords. Interested? Find out how to get started with Site Targeting.

Posted by Jon, Inside AdWords crew